Website + Brand Refresh Proposal
Prepared for Leverage General | October 2026
Prepared for Leverage General | October 2026
Your digital presence deserves an elite, tailored approach — not a cookie-cutter solution. The Mox squad assigned to your project is an intentional SWAT team, hand-selected because their specific skills match your vision.
Mox is committed to keeping this exact team intact through launch. In the event of an unforeseen staff change, we will seamlessly integrate a replacement of equal or greater expertise — at no risk to your timeline or budget.
Nathan Warner
Brand Designer
Runs first, alongside research and UX, and wraps before UI design begins, so the new site is designed on the new identity instead of retrofitted to it.
Brand pre-production + R&D ($3,400) is comped by Mox. Full breakdown in the investment section.
That's the question the new site has to answer. Today most of your work comes through broker networking, and brokers bring tenant improvements. The new site is organized around the five specialty systems you want to be known for. An owner with one of these problems will know in seconds to call you. A project that isn't a fit will know before it picks up the phone.
After launch, ongoing SEO runs through our partner, typically $300 to $1,000 a month. It is not included in this bid.
A holistic philosophy that ensures our work delivers maximum impact and integrity — from first research to final launch.
We engage in continuous learning and creative-thinking exercises to build stamina and master our craft — so every project is delivered with peak efficiency and performance.
We embrace curiosity, empathy, and strategic questioning to ensure the final design resonates deeply and ethically with the user.
We apply rigorous, scalable, secure technical solutions — platforms that aren't only beautiful but are engineered for long-term compliance, staff maintainability, and security.
Being intellectual is not enough in a creative setting. Knowledge is being right, but wisdom is being right at the right time, in the right way, about the right thing.
Creativity takes vulnerability and curiosity. A fight to be right no matter the cost is corrupt business — no longer a creative endeavor. Good creativity is not about me, it is about us.
Having an idea is an insufficient end for the creative. The honest creative wrestles with ideas until the right idea proves itself. This is not easy work, but it is honest work.
The word empathy itself came into being for the sake of art. Without empathy — an insistent relationship with the audience — creativity becomes imbalanced self-indulgence.
Many treat creativity as a space to present an answer. The creative should be the one who has bigger questions than they have answers for — and invites others into that same questioning.
Creativity is about the relationship between creator and audience. Any unethical attempt to manipulate the audience or the truth is a failure of the creative — not art, but gas-lighting dressed up.
This is a collaborative project, and we'll stay on schedule if we have the content — copy, photos, and headshots — ready early. Having that material up front makes the review process much faster and keeps both teams in sync as we move forward.
We're excited to partner with you on this new website and brand refresh. This is a transparent, all-inclusive investment that covers every stage of the project. By prioritizing a data-driven strategy and a premium, user-focused aesthetic, we ensure your new site elevates your brand's legacy while delivering a seamless, high-performing experience for your clients and partners.
We've structured this investment for complete peace of mind — a powerful digital foundation that's secure, fast, and ready to drive results from day one.
This bid reflects our 2026 pricing.
To provide extra creative flexibility, we recommend a $4,000 contingency budget to accommodate any fantastic new ideas that emerge along the way. It's a dedicated buffer — ensuring we have the resources to elevate the project further should the opportunity arise.
Because of our creative philosophy, ethical values, and collaborative approach, our roster has been able to work with these incredible organizations.
Thank you for the time in meeting and reviewing this proposal. We're always on the lookout for clients who care about our community the way we do, and we're grateful for the opportunity to work alongside you. This is a flexible proposal — let us know if anything's missing or needs updating to best align with your goals.
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